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Take it like a man by Rita Rakus


With over 20 years of experience specialising in non-invasive cosmetic solutions and dubbed by the media as ‘The London Lip Queen’, Dr Rakus shares her thoughts on the increase in men turning to non-invasive treatments to turn back the clock…


I have definitely noticed a higher percentage of men visiting my clinic in recent years looking for ways to turn back the clock and align them with their younger peers. This is due to a number of factors, however the most common being the greater pressure men are experiencing in the work place. This is reflected in the greater number of businessmen coming through my doors – especially CEO’s of big companies who are working for a longer proportion of their life and for longer hours each day too and need to keep aligned with their younger, more youthful looking colleagues.


In general, men are looking for procedures that will fix their problem areas quickly, efficiently and, most importantly, discreetly. Generally men are not interested in transforming their looks dramatically and reinventing themselves, alternatively they want to look like the best version of themselves – they don’t want to answer questions about what they have had done over the boardroom table! I now see a greater number of men coming in to the clinic for regular Botox treatments and top-ups to ensure that they are maintaining their youthful looks.


Ultherapy is becoming increasingly popular amongst men due to the fact that there is zero down time involved and the results are immediate, meaning there is no waiting around which is extremely important nowadays as most professional men are tight for time. Ultherapy is a non-invasive procedure for the face and body that uses ultrasound and the body’s own natural healing process to lift, tone and tighten loose skin.  The hi-tec procedure stimulates the growth of new collagen over time, to gradually strengthen and tone the skin from within. Younger people who want to “stay ahead of the game” are often attracted to this kind of treatment as Ultherapy addresses skin that is mild to moderately loose or lax and gives a more refreshed look overall. Liposonix is another treatment that I have seen a considerable amount of men choosing. Liposonix is a ground-breaking ultrasound technology treatment that delivers permanent non-invasive fat reduction. Again, this is what attracts men to the treatment – a permanent result with little to no downtime.


Another factor to note is that there are a greater percentage of men re-marrying later in life, often with younger partners meaning men are feeling an increasing pressure to fit in with their younger looking families which leads to a higher demand for cosmetic procedures.


Be the better man

Dr Rakus may provide non-invasive surgery for the well-to-do London gentleman, but sometimes men go a little further with the old nip and tuck to maintain their youth. Here are four male celebrities who have admitted to going under the knife:

  • Love to hate him or hate to love him, there’s no denying that 2012 X-Factor’s Rylan Clark has charisma. When fame and fortune became his, he replaced his charismatic pearly whites with a set of Hollywood veneers. Personally, we liked the old look.

  • When Enrique Iglesias conquered the charts of the English-speaking world back in 1997, the most notable thing about him, apart from his angel-like voice, was the mole on his face. In 2003 it mysteriously disappeared, leaving behind no scarring and a face of near perfection.

  • Rumours about Burt Reynolds having a facelift have been circulating for years, but he insists that he inherited “wrinkle-free” skin from his father. We’re not sure about all that, but he did admit to “having his eyes done” after re-enacting one too many fight scenes.

  • Once a sex symbol of the silver screen, Mickey Rourke is now an aging man, and he hasn’t done it gracefully. He has openly admitted that he is terrified of the aging process, and has done everything to stop it in its tracks. Sadly, it was one bad job in 2008 that has got him trying to rectify it ever since, and it looks like it’s caused a bit of an addiction.

Dr Rita Rakus

Dr Rakus has over 20 years of Aesthetic medical experience and is a leader in 5 star medispa services, which has developed her practice into the largest solo non-surgical practice in the UK and the 5th largest Thermage® clinic in the world. Dr Rakus aims to provide the highest level of expertise in non-surgical facial rejuvenation by way of facial line reduction and lip enhancement using injectables (Restylane®, Perlane®, Restylane Vital®, LIPP®, Juvederm SMILE®, Juvederm VOLUMA®, Juvederm HYDRATE®, Sub-Q®, Sculptra®), plus muscle inhibitor treatments (Botox®, Dysport® Vistabel® and Azzalure®). Hydra Facial® treatments plus cosmeceutical skin products for skin rejuvenation. Soprano XL® laser treatments are available for pain-free hair removal plus IPL (intense pulse light) treatments for skin rejuvenation and sclerotherapy for leg veins. Velashape® treatments are used for cellulite whilst Thermage®, Pelleve®, IntraCel® and Ulthera® are all used for facial and body contouring. Fraxel® and FX lasers are available for skin rejuvenation, pigmentation, acne scars and stretch marks. Laserlipolisi® (Body-Jet) is for the removal of subcutaneous fat using laser assisted technology plus LipoSonix Gen II using high intensity focused ultrasound (HIFU) technology for the removal of abdominal fat. Please ask Dr Rakus for a free consultation for an overall opinion on available

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