Michelle Mone: From Drop-Out to All-In

Michelle Mone

 

“I will never give up. I never have, even when times have been terrible.”

 

As a young woman, Michelle Mone was always told that she was beautiful. And like many young people, when the chance of a lifetime came calling, she jumped at it. Mone grew up in Scotland in the early 1970s. At the age of only 15, she left school to dive into a full-time modelling career. Determined to strive for more, Mone notched a job with beer brewer Labatt Brewing Company. She had faked some details on her resume in order to land the job, but clearly it was nothing she felt she couldn’t back up with her innate knowledge and professional prowess. Shortly after her time at Labatt ended, Mone became intrigued by a new women’s brassiere design. After several years of subsequent development on the design, science and marketing aspects, Mone founded MJM International Ltd, from which she would launch the first Ultimo bra. The Ultimo brand launch proved to be so successful that Mone rapidly sold out of all of her initial supply. The Ultimo brand is now one of the most popular women’s apparel lines in the world, and Michelle Mone has proven that early trials don’t always lead to future tribulations. After becoming pregnant with her first child at 18, Mone seemed to be just another statistic in a high-risk profession. She would prove, however, that what one sees on the surface can often be deceiving.

“The last few decades have seen a revolution when it comes to female sexuality, and the reincarnation of women’s undergarments is a by-product of that. Well done to Mone for seeing the opportunity.” – Bernardo Moya

About Bernardo Moya

Bernardo is an entrepreneur, writer, publisher, TV producer and seminar promoter to some of the biggest names in Personal Development. He is editor-in-chief of The Best You magazine – a fascinating voice in the Personal Development world.
http://www.bernardo-moya.com

 

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